• Smith-Root | Technology For Fisheries Conservation
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Privacy Policy

Protecting your privacy is important to Smith-Root. We strive to keep your personal information confidential. By ensuring that you are aware of and understand the Smith-Root Customer Privacy Policy, we can provide you with better service. Please take a moment to read the following policy to learn how we handle your personal information.

Why we collect personal information

Smith-Root collects and uses your personal information to give you superior customer service, to provide you with convenient access to our products and services, and to make a wider range available to you. In addition, we use your personal information to keep you up to date on the latest product announcements, special offers, and other information we think you'd like to hear about. From time to time, we may also use your personal information to contact you to participate in a market research survey, so that we can gauge customer satisfaction and develop better products.

How we collect personal information

We collect information about you in several ways. For example, we might ask for your contact information when you correspond with us, call us to make a purchase or request service, register to attend a seminar, or participate in an online survey. In addition, when you register a new Smith-Root product or ask to be included in an email mailing list, we collect and store the information you provide in a secure database.

How we protect your personal information

Smith-Root safeguards the security of the data you send us with physical, electronic, and managerial procedures. We urge you to take every precaution to protect your personal data when you are on the Internet. Change your passwords often, use a combination of letters and numbers, and make sure you use a secure browser.

The Smith-Root Online Store uses industry-standard Secure Sockets Layer (SSL) encryption on all web pages where personal information is required. To make purchases from the Smith-Root Online Store, you must use an SSL-enabled browser such as Netscape Navigator 3.0 or later, or Internet Explorer. This protects the confidentiality of your personal and credit card information while it is transmitted over the Internet.

Our companywide commitment to privacy

To make sure your personal information remains confidential, we communicate these privacy guidelines to every Smith-Root employee.

Smith-Root does not knowingly solicit personal information from children or send them requests for personal information.

Smith-Root's website contains links to other sites. Smith-Root does not share your personal information with those websites and is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.

If we are going to use your personal information differently from that stated at the time of collection, we will try to contact you via email using the most recent information we have. If you have not given us permission to communicate with you, you will not be contacted, nor will we use your personal information in a new manner.

The Smith-Root Privacy Policy is subject to change at any time. We encourage you to review the privacy policy regularly for any changes.

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